The mere fact that we have a mad August rush is problematic in that it indicates a clear lack of planning and preparation prior to the seasons opening. You would be shocked at how many customers ordered arrows or broadheads the same week they were to leave on a hunt. (I think everyone went to CO elk hunting this year...)
This will not be a lengthy article as there’s very little to say other than “failing to plan is planning to fail”, but here are a few points.
If not enough time is allowed for proper tuning, practice and sorting out potential problems with your equipment, you’re leaving your success to chance. Let me be VERY clear in the following point; the guys that fill tags every single year leave absolutely nothing to chance; rather, they have their equipment 100% ready months before seasons begin.
The advantage of early preparation aside from the obvious are the resources available to you for assistance. When you wait until August, even July really, to get your equipment ready its at a time when pro shops, manufacturers, and retailers are at their busiest. Therefore, they are not going to have time to give you the proper attention you may need to sort out an issue. In contrast, if you’ll begin in January or February you will get the best one on one service possible, as it’s the slowest time of the year and there is a surplus of time and man power.
Hear this clearly, if you wait until the last minute to prepare, odds are that you are not going to be successful. Bowhunting is hard and it’s not something you can shortcut in any way, and for a lot of us that’s why we love it so much.
We are going to come up with ideas to encourage our customers to get what they need in the “off season” in hopes that the byproduct of that will be more people preparing earlier and subsequently being more successful. At the end of the day, that’s our number one goal.
As always, thanks for your support! We are truly blessed to be doing what we love.