Last updated November 8, 2026

This Privacy Policy explains how Day Six collects, uses and shares personal information when you visit www.daysixgear.com, make a purchase or contact us. Shopify hosts our online store and provides the technology we use to operate it.

Information we collect

• Contact and account information. Your name, email address, phone number, billing and shipping addresses, and information you provide when creating or using an account.
• Orders and payments. Products you view or buy, order history, returns, shipping details and payment status. Shopify and payment providers process payment details at checkout.
• Messages and preferences. Information you provide when contacting support, subscribing to updates or submitting a product review, along with your marketing and privacy choices.
• Device and browsing information. IP address, browser and device information, approximate location inferred from your IP address, referral information and activity on our website. We and our service providers may collect this information through cookies, pixels and similar technologies.

We receive information from you, automatically when you use the site, and from providers that help with payments, shipping, reviews, analytics and advertising.

How we use and share information

We use personal information to operate the store, maintain your account and cart, process and deliver orders, handle returns and support requests, detect fraud, protect the store and meet legal obligations. We also use information to understand site performance, remember preferences, send marketing where permitted, and measure or personalize advertising according to your choices and applicable law.

We share information as needed with Shopify, payment processors, shipping and fulfillment partners, and providers of customer support, email marketing, product reviews, analytics and advertising. Advertising partners may receive identifiers and information about visits and shopping activity for targeted advertising or measurement. Some privacy laws describe this type of disclosure as a sale or sharing of personal information. We may also disclose information to comply with law, respond to a valid legal request or protect rights, safety or security.

Day Six uses Shopify Network Intelligence. Shopify combines information about interactions with our store with information from Shopify and other merchants to provide services such as fraud prevention, analytics, personalization and advertising. Shopify may process some information for its own purposes. Learn how Shopify handles that information in the Shopify Consumer Privacy Policy or manage Shopify-related choices through the Shopify Privacy Portal.

Where applicable law requires a legal basis, we rely on fulfilling our agreement with you, meeting legal obligations, legitimate interests such as securing and operating the store, or your consent, depending on the activity.

Cookies and privacy choices

Essential technologies support site functions such as security, the shopping cart and checkout. For information about analytics, personalization and advertising technologies and how to manage optional cookies, see our Cookie Policy. You can also unsubscribe from marketing emails using the link in any marketing email.

Visit Your Privacy Choices to find out how to opt out of the sale or sharing of personal information. In regions where our Shopify opt-out is enabled, Shopify also recognizes the Global Privacy Control signal for that browser and device. You can contact us if you need help making an opt-out request.

Depending on where you live, you may have the right to access, correct or delete your information, receive a portable copy, withdraw consent, opt out of targeted advertising or the sale or sharing of personal information, or appeal our decision on a privacy request. To exercise these rights, contact us using the details below. We may need to verify your identity or an authorized agent’s authority before acting on a request. We will handle requests and appeals as required by applicable law and will not discriminate against you for exercising your privacy rights.

Retention and international transfers

We retain information for as long as reasonably necessary for the purposes described above, including managing orders and accounts, resolving disputes, preventing fraud and meeting tax, accounting or other legal obligations. Day Six is based in the United States. Shopify and other service providers may process information in the United States or other countries. Where required, we use recognized safeguards for international transfers.

Contact Day Six

For privacy questions or requests, email bryan@daysixgear.com, call 307-287-1151 or use our contact form. You can also write to Day Six, 2027 East Yellowstone Highway, Casper, WY 82609, United States.